In the past, when someone made the decision to go into business for themselves, there was seldom a question of whether they would succeed.

Many business people had no business plans, had done no market research or even understood good management skills. They just opened their doors and grew.

Today, our marketplace is much different. Competition is fierce. Businesses must compete daily in order to stand out from the crowd, to be unique and to achieve brand recognition for their products and loyalty from their customers. It is not enough to know your business; you must be perceived to be successful, to provide the best product or service, and to stand by your product.

Not only must you know your business, you must have an image--a "persona," that reflects this.Many businesses get so caught up in the every day promoting and marketing of their products or services that they often neglect one very important item: a quality, consistent business image.

Today, with so many businesses competing for the ever-shrinking consumer dollar, a professional image that stands out more than your competitor's becomes even more essential. It is important to be recognized in a consistently positive manner.
Because you may only get one chance to create a positive first impression, you want it to be the very best one.

Where Do You Start?

Working with a marketing professional in this case Brougham Associates who will ensure that you achieve a successful image. All of your marketing and corporate materials will be consistent and reflect your success.

It is becoming increasingly more important to have a properly designed Corporate Image if a business is to succeed in today's business world.
This image is fundamental in tying together all the different aspects of a companies marketing strategy.

A corporate image enables the company to build recognition and loyalty with its clients and employees.

The benefit of being recognized through your corporate logo is paramount towards increasing your business bottom line.
Customers feel comfortable dealing with an organisation which shows a structure in their marketing and the logo is a major key to the recognition of the company.

Start with a Logo.

We will discuss with you careful consideration that must go into a logo design in order to achieve the look you want. The type of business, profession and product will guide us in various directions. It is important to share your business expectations and market focus with us so we can better design an effective logo. we will relate to your business and to your competition, and we will take the time to find out about your business. We will ask a lot of questions before beginning the design process and we will give you a good design to build upon.We will keep in mind the ever-increasing uses for your logo. It will be adaptable for use not only on cards and letterhead, but on signage and perhaps the Internet. Your logo must be able to grow with your company. Remember, your logo is the image you present to the world -- between us we must be sure it's an impressive one.

Some Sample Logo's:

   


          


         Business Cards.

Business cards are the first impression that you give a customer; so it is imperative that yours be the best it can be. A quality business card reflects favorably on you. It shows that you have taken the time to properly market your products, and states, "We're important." even before you say a word. It reflects the quality of work that you do. In other words,"ordinary card, ordinary work; great card, great work." A quality card will give you the competitive edge, especially if your card and that of your competitors' are in the hands of a customer trying to make a decision. Brougham Associates will assist you in creating and printing such cards.

Fonts, Ink Colors, and Paper Choices.

Various fonts (type) are also used to reflect your image. Simplicity and professionalism are the key.The next consideration is your choice of ink colours and paper choices for producing your stationery packages. Take note of the correspondence that you receive daily in the mail. Corporate professionals tend to use conservative and strong colours of ink. Blue and dark gray are the most popular choices for this group. But with more women in the boardrooms and young entrepreneurs in the technological and computer fields, colours are changing--becoming brighter and more adventurous. Popular colour trends are desert colours--rust, green and indigo, for example.

Your image should reflect who you are. What image do you wish to project? And maintaining consistency with all your printed materials (logos, business cards, letterhead, invoices, brochures, advertisements and signage), as well as your web site design, will reinforce your credibility and professionalism, and enable you to build consumer confidence in your business. With a great product, a successful business "persona" and a quality, consistent business package, your company is off to a positive start. Success is just around the corner.

Let Brougham Associates take you there.
Call us now for a free consultation about your corporate image.

Brougham Associates have extensive experience creating an image upon which your business can grow. Whether you are a company that is just starting out or a corporation in need of an identity makeover, we can help!

·         Business Cards

·         Brochures

·         Letterheads

·         Logos

·         Media Packs

·         Multimedia Presentations

·         Packaging

·         Signs and Banners

·         Stationary

·         Tradeshow Booth Signs

·         Web Design




Whether it's design, printing or corporate clothing, Brougham Associates can assist you in finding the correct solution for you.