Brougham Associates offer three training workshops for SME’s (Small to Medium Enterprises). These workshops specialise in assisting the clients to improve their activities in the areas of Marketing, Sales and Customer Service.

Marketing Workshop (5 Day)

Marketing is probably the most overused word in business today and many people do not know its true meaning in business. It is thought that Marketing is Selling or Advertising and many other activities that happen within a business.
Well, all are true to some extent, but it is imperative that a SME knows the true meaning of Marketing and exactly what Marketing can do for the SME and his/her business.
The Marketing workshop encompasses the other two workshops as a complete package, where the Sales and Customer Service workshops are separate entities.

Basic Marketing for SME’s

Workshop length: 5 days

What you'll learn with Basic Marketing for SME’s workshop.

This course aims to give you knowledge and skills required to work in marketing at the entry level, or to gain marketing skills for running a small business. Among other things, you'll learn about:

  • Market Research
  • Strategy
  • The Marketing Mix
  • Product Life Cycle
  • Pricing Strategy
  • Advertising & Promotion
  • Selling Process
  • Customer Service

Who should attend:

Small business owners, managers, supervisors, sales people, marketing assistants and any other person in small business.

Call us now for a free discussion on how we can assist your business to market your product or service better.
Sales Workshop (2 Day)

Has your sales staff gone stale? Are you seeing a down turn in your sales figures? Are you a new business just starting up and don’t have selling experience?

Brougham Associates can help you in any of these areas. We have experienced Sales people who have gone through the world of hard knocks and know what to do when the chips are down, we have a wealth of knowledge to help you get those sales back on track, we have people who can help you get your business started and help you understand how you too can sell.

Basic Selling for SME’s

Workshop length: 2 days

What you'll learn with Basic Selling for SME’s workshop.

Upon completion of this workshop, you'll be able to perform a range of skills in a selling environment. Among other things, you'll learn about:
  • Planning
  • Prospecting
  • Controlling the sale
  • Handling objections
  • Closing the sale

Who should attend:

Small business owners, managers, supervisors, sales people, marketing assistants and any other person in small business.

Call now for a free no obligation discussion on how we can assist your business.

Customer Service Workshop (1 Day)

Companies large and small have always been saying they offer the best customer service, but when it comes to the final push, they show that once they have the sale they forget the follow up and wonder why the client then moves on to another supplier.

Customer service is not lip service, it is a value add on to the sale and a vital piece in keeping the customer happy and making the customer a repeat client and eventually an advocate for the business.

Brougham Associates will train your staff in all areas where customer service is vital.

95% of business is lost because the company has lost it’s way with poor customer service.

Basic Customer Service for SME’s

Workshop Length: 1 day

What you'll learn with Customer Service for SME’s workshop.

Upon completion of this course, you'll be able to perform a range of skills to keep your customers coming back to your business. Among other things, you'll learn about:

  • The Big “C” Treatment
  • Performance
  • Communication
  • Handling difficult customers
  • Loyalty Ladder

Who should attend:

Small business owners, managers, supervisors, sales people, marketing assistants and any other person in small business.

Call Brougham Associates now for a free evaluation of your companies Customer Service attitude.